This was an excellent opportunity for us to work with some of the most talented brains at AMV BBDO to build this little app.
The idea was to create a virtual Christmas Cracker that was fun to play with on the handset (for those of you unfamiliar with the term Christmas Cracker, here is a link)
The goal for the app was to encourage users, near the Christmas period, to make a little donation towards a UK charity that looks after children in need.
It features the usual favourites you can get from one of these nineteenth century inventions: hats, jokes and toys. Blow on the microphone to animate a fun trumpet or a party blower, shake the phone to activate some bells.
As a bonus, you can play with friends and two iPhones making a huge shared cracker and try your luck against your dearest ones.
Available on the App Store